Currency:
$
USD ($)
EUR (€)
UAH (₴)
DKK (Dkk)
SEK (Sek)
NOK (Nok)
JPY (¥)
CHF (₣)
GBP (£)
AUD (A$)
PLN (zł)
ILS (₪)
KZT (₸)
CAD (C$)
Show more
Region:
Not specified
USA
Ukraine
Israel
Europe
Spain
Kazakhstan
Italy
Denmark
Sweden
Norway
Germany
Switzerland
France
Finland
Netherlands
Japan
United Kingdom
Australia
Canada
Poland
Malta
Not specified
Latvia
Show more
SEO

Website Language and Narrative - 9 Effective Tips

How we respond to a website depends largely on what message is directed at us. Its integral elements are the language and narrative of the website. Using the right vocabulary can really please your website visitors very quickly.

1658
329

On the other hand, using a style that doesn't suit them will alienate users just as effectively (or even more).

How do you find the right balance? What rules should you follow to create the right message for your visitors?

I invite you to read this message, in in which I offer some tips on this topic.

What should the language and storytelling look like on the site?

1. Determine who exactly you are creating a message for.

The first and most important step is to understand the target audience, on the message was sent to.

Various text is written to appeal to fishermen, fashion bloggers and potential restaurant goers.

Each audience has its own needs. They have certain criteria by which they can judge whether they like a particular site.

So be very specific about the ideal type of audience you want to reach.

With that in mind, creating any texts will be directed to them.

2. Take care of the basics of SEO.

Search engine robots analyze what we enter into the search bar. Here are the words. It is with their help that they guess what we are looking for.

Therefore, the kindergarten site cannot occupy the top positions in any way according to words associated with, for example, some car repair shop (unless they have a common name, but this is a completely separate case).

I mean, search engine bots "know" what the site is about. That is why the language and presentation of the material on the site is so important.

If you want your site to appear in search results (now we are not talking about specific positions, it is just about creating an opportunity for this) for certain phrases, then your site should contain them.

Of course, creating the right code for a search engine friendly site is a different story, but the foundation of it all is content filled with the right words. Keep this in mind when creating texts that should eventually be included on certain pages of your site.

3 . Start with the most important information.

Those who visit your site are looking for specific information.

None of us wants to wade through hundreds of words before getting to the point.

Try to get all the most important information in as early as possible. So that visitors do not waste time looking for what interests them most.

4. Don't beat around the bush.

Continuation of the previous point is how information should be transmitted.

Of course, it's fun sometimes to let yourself go and try to use some well-aimed words or whole sentences, but in most cases, such a procedure will not cause readers what you have in mind.

Concrete. That's all that matters.

If your site isn't something specific and you don't create some mysterious or unique atmosphere on it, refuse to create it.

Composing proposals that fall right on target, just as important as posting specifics as early as possible.

5. Use clear and understandable vocabulary.

The language and presentation of information on your site should be understandable to everyone.

Maybe not for everyone, but for those who are most dear to you. This, of course, is about your ideal target group.

These people need to know what your site is about , as soon as they visit it.

So don't use phrases that users won't be familiar with. Write in their language.

6. Remember that many people only scan content with their eyes.

We are so used to not reading websites cover to cover.

Our eyes "fly" through the sites, capturing only the most important information.

How do we get readers to pay attention to what we care about?

Using the right tricks, mostly breaking up large blocks of text into smaller paragraphs. All this is done so that the site has small "portions" of text that can convey an idea in a nutshell.

It's also useful to use any headings on subpages that can group content thematically. One glance at the title is enough to understand what the text under it will be about.

Websites are not books where we tolerate monotonous content. Our moment of attention on the Internet is very short, we only have a moment to draw someone's attention to what we care about.

Keep this in mind and style your text in such a way that people who only quickly scan the content with their eyes can catch the most relevant information.

7. Write specific, short sentences.

Try to state what you want to convey to others in the most concise form .

Yes, sometimes it's unavoidable to expand a sentence by many words, but in general it's a good idea to stick to this principle.

It's important for web users to be specific. They visit a website to get some benefit from it. So don't force them to wade through fancy text and get to the point as quickly as possible.

Also, short sentences are read dynamically. We quickly catch one thought after another. Then we won't have much of a chance to lose the thread somewhere in the middle of a very long sentence.

8. Try to match the language with the look of the site.

In a sense, this is a continuation of the sixth point where I mentioned that the content should be intended for people who scan it with their eyes.

Well, HTML gives us a lot of options:

  • text in different sizes
  • bold
  • text centering
  • underline
  • text in different colors
  • bulleted and numbered lists
  • interspersing text with images, etc.

I I want to say that content is not just black text on a white background. The content can be freely manipulated into a pleasing shape for the eyes.

Therefore, the language and narrative of the site must fit perfectly into the general environment. Everything should form a single, harmonious whole.

9. Make the content around the forms clear.

I'm assuming your site has forms that end with some kind of or an action related to you.

So you need to "convince" users to use them.

How?

Providing a proper textual and visual environment.

Be clear what the stationery is for . The headings and subheadings that accompany them should be short, concise, and encourage users to use the forms. other texts - texts on buttons and those that act as labels and placeholders. They shouldn't leave room for guesswork. Users should immediately know what they are for.

Why is the language and storytelling on a site so important?

Because they form the basis of persuasion.

Products and services should be appropriately worded, and the benefits you get from choosing them should be artfully stated.

Therefore, make sure that the language and presentation on your site is really at the highest level.

span>

FIND OUT HOW TO GET A DISCOUNTED WEBSITE
Leave your details and our operators will call you back to calculate the cost and agree on a discount especially for you
Articles
Posts in our blog

In case you are interested in learning more about "language and narration on the site", we have made a selection of useful things from our blog especially for you.

all articles
Have ideas but don't know where to start?

Answer a few questions online and we will show you!

A brief is a brief information about your project. By filling out an online brief on our website - you will save time and get rid of unnecessary conversations!

Find out how to get to the TOP in 2021! ?
Answer a few questions ONLINE and find out what it takes to get your site to the TOP!
fill out the brief
Find out the cost of the project online! ?
Answer a few questions and find out how much it costs to develop your site!
fill out the brief