Car leasing website development

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Car leasing company case

Website development for AVIS

We are proud of our partnership with the world-renowned brand AVIS. We love working with the strongest players in the market, and AVIS is one of them. Our cooperation began in 2018 when we developed a website for AVIS's leasing services in Ukraine. Read more about the project below!

Customer

AVIS

Sphere

B2B, Automotive, Leasing

Services

WEB development

Страна

Ukraine

Client site

https://avisleasing.com.ua

AVIS leasing company website development - photo №1

Client's task

Our client is the representative office of the international company AVIS in Ukraine. In addition to car rentals, the company provides services in the B2B segment (car leasing) and sells used cars after leasing. Unfortunately, the previous website did not meet the technical and marketing requirements due to its lack of flexibility. The main task for the client was to effectively present various services and products while logically fitting different offerings into one cohesive structure. Another important aspect was the convenience of the admin panel and the ability to change “whatever you like” on the website.

Agreement of terms

To offer maximum customization with the possibility of adding advanced functionality in the future, we immediately abandoned standard solutions and proposed developing the website on a framework. Websites built on a flexible engine are generally much easier to rank on Google, and with a good developer, there are no limits to customization—absolutely anything is possible.

We presented detailed terms of reference and prototypes for the future website and admin panel. After a few meetings and adjustments, we shook hands and got to work.

AVIS leasing company website development - photo №2

Features of the website development for car leasing

We used a flexible "engine" for development so that the website could be quickly and easily modified in the future. Understanding the long-term nature of our cooperation, we anticipated the need for more functionality and modern technologies down the line. These technologies cannot adequately fit into the structure of a website built on platforms like WordPress or Joomla. Additionally, custom solutions are more effective for SEO strategies.

Following the terms of reference, we completed the website layout within a week and finished the backend and admin panel work within two more weeks. All that remained was testing, the website presentation, and final client approval.

AVIS leasing company website development - photo №3

AVIS leasing company website development - photo №4

Design features of the AVIS car leasing website

Like any large company, AVIS has an excellent brand book, which makes it easy and enjoyable for designers to work with. Our concept development was guided precisely by the corporate identity, aiming to create a narrative on the homepage that detailed the advantages and value of the product on nested pages dedicated to leasing services. A separate section of the website focuses on selling cars after leasing, which currently ranks highly on Google for key queries.

In terms of UI design, we incorporated interactive elements and aimed for a clean and spacious layout, avoiding dense blocks of text. We structured pages with substantial content into zones and presented them as distinct leasing "packages". Detailed information was presented in a customer journey format, explaining the car leasing process in stages for better comprehension of the service.

The entire design was bespoke, developed without templates or shortcuts, and each page design was directly approved by the client.

Color palette and typography

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#121212

#C4C4C4

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Project results - website development for car leasing services

In just under two months of work, we developed a website that fully adhered to the project requirements, incorporated all client corrections, and finalized the website for release within three weeks after receiving final approval from the customer. This website development marks the initial phase of an ongoing collaboration with a partner that we are extremely proud of.

SERVICES: design /development /SEO
ADMIN PANEL: individual
DESIGN: 13 unique pages
MOBILE VERSION: responsive
CONTENT: photo / video / text
VISITS PER MONTH: > 8,000
TERM: 9 weeks
BUDGET: $ 3100

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