They work, and we do! Others say that they can, but we were able to make the site a leader in the niche and overtake the whales of the car leasing market.
After optimizing one of the small resources, the client entrusted us with a project with great potential and the ability to show all the possibilities of SEO promotion. Before us, 4 companies worked as a project and everyone just talked, but there was no result at all, but as we know, the demand for automotive topics in Ukraine is constantly growing. Taking into account our relationship on a small project, the customer entrusted us to fully carry out this project, technical revision, preparation of recommendations for content and optimization revisions of all pages of the site. It was important to make a result in a year for SEO payback and a constant flow of applications.
Initial site analysis showed many usability problems, technical problems in the form of duplicate content, pages, lack of content and metadata, problems with internal navigation and optimization of the mobile version. The standard set that we see after the work of others. For 2019-2020, the number of visits per month is 600 people and this is taking into account the old brand VAB leasing, in fact, loyal customers and audience return.
During the first coordination, we identified:
|TOP at the time of start||Number of requests||% of requests to TOP|
|Not in TOP100||1039||62.55|
The potential of the main traffic is small, but given the specifics of the search from potential customers, later they made several cardinal decisions that affected the reach.
Having analyzed the current results and the collected semantic core, we realized that we need to move in several directions at once. The planning of the work proceeded from the coverage of user requests by basic requests, by regional, by car brands and models. With the proper expansion of the structure, we were able to cover all possible user requests and show the search engine leadership in the niche. This made it possible to bring the target audience, often even the most interested in signing an agreement here and now. The long-term strategy promised a gradual increase in the quality of the resource with an increase in the coverage of key user queries and services provided.
Now we want to show the results that we have achieved, but this is not the ending. We can do more, the client constantly signs new partnership agreements, which makes it possible to further expand by car brands, increase the volume of destinations, not only by cars, but also by other transport, reaching the results to TOP1. During the optimization of the site, the results are visible on priority pages for business, the number of users has increased 15 times per year. Now, in addition to expanding the structure, work has begun on the formation of useful content for the blog and coverage of information requests of users.
|TOP at the moment||Number of requests (was)||% of requests in the TOP (was)||Number of requests (was)||% of requests in the TOP (was)|
|TOP 5||108||6 , 50||1338||80.55|
|Not in TOP100||1039||62.55||40||2.41|
|Search query||Position at start||Position now||Frequency|
|Auto in leasing Lviv||> 100||1||140|
|buy used cars on lease||37||1||480|
|buy a car on lease||27||2||390|
|car lease kiev||> 100||2||590|
|lease a car||49||2||320|
|car leasing||> 100||3||390|
|car leasing odessa||> 100||4||210|
|buy a used car after lysine ha||> 100||4||110|
|Google analytics clicks||905||8244|
|Google search console clicks||1117||10350|
|Google search console impressions||39754||529886|
Comparison of main clicks for the month 2020 and 2021.
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