SEO promotion of Bestleasing car leasing website

Main goals of optimization:

After optimizing one of the smaller resources, the client entrusted us with a project with great potential and the ability to show all the possibilities of SEO promotion. Before us, 4 companies worked on the project and everyone was just talking, but there was no result from the word at all, and as we know, the demand for automotive topics in Ukraine is constantly growing. Considering our relationship on a small project, the customer entrusted us with the full management of this project, technical revision, preparation of content recommendations and optimization improvements to all pages of the site. It was important to make a result in a year for SEO payback and a constant flow of applications.

Initial site analysis

The initial site analysis showed many problems with convenience, technical problems in the form of duplicate content, pages, lack content and metadata, problems with internal navigation and optimization of the mobile version. The standard set that we see after the work of others. For 2019-2020, the number of visits per month is 600 people, and this is taking into account the old VAB leasing brand, actually loyal customers and a return of the audience.

During the first coordinations, we identified:

• portrait of a potential user
• expansion of landing pages and business
• stages of work and budgets
• fixed initial indicators
• we set a KPI by which we will measure the result and control points

Initial indicators:

• Semantic core (queries) Tracked: 1661 requests
• High traffic potential: 125 pages
• Traffic potential: 53601 clicks per month (according to Adwords)

Site positions at start:

• (The table shows the position of the site in the TOP100 of the Google search engine results. Positions were taken through a specialized service based on the semantic core in the promotion, for example, TOP1 indicates that the site at the start had 1 out of 1661 key queries on the first search positions).

The potential of the main traffic is small, but given the specifics of the search from potential customers, later we made several cardinal decisions that affected the reach.

Building a growth strategy

After analyzing the current results and the collected semantic core, we realized that we need to move in several directions at once. Work planning was based on the coverage of user requests for basic requests, for regional, for car brands and models. With the proper expansion of the structure, we were able to cover all possible user requests and show the search engine leadership in the niche. This made it possible to bring the target audience, often even the most interested in signing the contract here and now. The long-term strategy promised a gradual increase in the quality of the resource with an increase in the coverage of key user requests and the services provided.

Stages of promotion work:

• Formation of useful content;
• Distribution of key queries across the site to increase domain indicators;
• Constant expansion of the structure of autoleasing and related areas;
• Improvement of page crawling and indexing;
• Constant analysis of speed and convenience for mobile devices;
• Development of additional pages of regions and car models;
• Coverage of low-frequency queries;
• Formation of useful blocks (Frequently asked questions, internal navigation);
• Reworking the convenience of the site and simplifying application forms;
• Analysis of user behavior on pages.

SEO results

Now we want to show the results we have achieved, but this is not the final. We can do more, the client is constantly signing new partnership agreements, which makes it possible to further expand by car brands, increase the volume of destinations, not only for cars, but also for other vehicles, and bring the results to TOP1. During the optimization of the site, results are visible on priority pages for business, the number of users has increased 15 times in a year. Now, in addition to expanding the structure, work has begun on the formation of useful content for the blog and the coverage of user information requests.

• Semantic core (queries) in tracking: 1661 queries
• High traffic potential: 125 pages
• Traffic Potential: 53601clicks per month (according to Adwords)

Overall rank growth:

Change positions for key queries:

• Frequency - number of searches per month
• Position at start - during initial analysis of positions
• Position now - after our work
• High-frequency queries for this niche are shown, medium- and low-frequency queries of these directions have higher positions.

April site visits

Comparison of top clicks for the month of 2020 and 2021.